Solar powered billboard helping to power community buildings in South Africa wins prize.

October 29, 2007

solar-powered billboard

First prize for the world’s best billboard in the Cannes Lions Outdoor Grand Prix went to this solar powered billboard for NedBank in South Africa- The “power to the people” campaign literally does just that.

What ultimately swayed the jury in the favor of the NedBank “Power to the People” work was that the solar power being collected by the billboard was helping to power several community buildings, including a schoolhouse. That the work made a difference in the community, made all the difference to the jury. At a time when it is so common to have short-term promotions, that the “work that continues to work and continues providing” was key, said jury chair Jean-Remy Von Matt.

Website:  Cannes Lions Outdoor Grand Prix



Written by mck · Filed Under Energy, Sustainability 

Comments

Got something to say?